The Digital World: What Will They Come Up With Next?
Whats up readers? For those of you who are occasionally reading, or actually following my blog please know that it is much appreciated. The past few months of blogging have been quite interesting and invigorating and I am thrilled to share it with all of you.
As hard as it is to beleive our last week at the Ingenex headquarters took place last Wednesday. Derek is currently in Nepal vacationing with his family for the next three weeks. We have all wished him well on this amazing adventure and look forward to seeing all of his pictures upon his return.
Check out www.SocialHarbor.comand see the new layout and design of the website. Also, take a look at the packagess and benefits of this site. Incase you haven’t been following, Social Harboris a company that builds personal and professional online profiles for business professionals and their companies. A profesional profile is extremely useful in the busines world and is jut what you need to get your name and your companies name out there. Whether you are just emerging into the job market or you are the head of an extremely successful company, Social Harbor can benefit you in a countless amount of ways.
In further news, CEO of Yahoo, Jerry Yang, recently stepped down. Check out my post on the Eco-Friendly website to read more on this event. Also in recent new, Google ha launched a new speech recognition service for the iPhone which was just recently released. The service works just as if you were entering a question into the Google search box. You don’t even have to bother to be formal. When searching for the best Chinese restaurant simply say “best Chinese restaurant,” as opposed to “What is the best Chinese restaurant in Philadelphia.” Although the service still has some bugs to work out, it is still said to be better than any other speech recognition system out there.
Something else I also found interesting, was that American Well has now found a way where patient no longer have to wait to see a doctor for a long period of time. Instead, patient have the option to log onto their computers and be face-to-face with physicians over a Web cam. Consumers whose health plans use American Well will log onto their health plans’ Web sites to access the services. Patients will still be required to pay a co-pay just like at a doctor’s office. Doctors will hold ten minute appointments which have the option to be extended for a fee. Prescriptions are also able to be filed through the system. Although doctors get paid less than an office visit, they get more money for a phone consultation and do not have to worry about scheduling, overhead and paperwork. All they have to do is log on and wait for patients to come to them while American Well files all the claims and deposits the money directly into the doctor’s bank account. It’s as simple as that! For more information, check out www.AmericanWell.com.
As you can see there is a lot going on in the digital world. Who knows what they will come up with next? It is as exciting yet at the same time I am still somewhat skeptical about all of the new technology that has emerged recently. I guess we will just have to wait and see which ones check out and which ones don’t quite make the cut.
Until you read again,
AJM
As always, here is your eco-friendly tip for the week:
Turn off your computer at night to save a ton of energy. Now for those of you, like me, who have a bad habit of leaving your computer on and idle at least put it on standby mode at the end of the day. Doing that, will save 95% of the electricity used compared to leaving it on and idle using up all that energy.
Eco-Friendly Internship Flies by as the Snow Falls
Hello again, hope all is well. Time is just flying by at what seems like the speed of light. Here we are already two weeks away from Thanksgiving and at our last day at the Ingenex Headquarters. Derek will be venturing to Nepal in the next couple of days so the rest of our work will be done via computer, with the exception of our Eco-friendly presentation at LA2M on December 10th. Feel free to come check it out at Pizza Pino in Ann Arbor.
In more recent news, Pedro, Jennifer and I have still been working on the adwords campaign for Social Harbor. We created different campaigns for each package and came up with numerous keywords to optimize each page.
Today, we worked on the landing pages for the benefits of the Social Harbor Website. Specifically I worked on the career page, adding new content to what I had already written and filing it down from there. The new designs for the Social Harbor site are looking fabulous. Also, Derek released the Social Harbor press release on Marketwire and PR.com, so look forward to seeing that.
So far this internship has given me a much better understanding and perspective of digital media. I am now able to confidently discuss and understand search engine optimization (SEO), social networking, social media, digital marketing and much more. I would definetly recommend this internship to anyone who is looking to go into a career in advertising and marketing. For all of you Michigan State students, next semester Derek will be teaching a digital media class. This class is definetly worth taking so stay tuned or contact me for more information.
As always, here is your eco-friendly tip for the week:
- Although this may be a challenge for most peopole, myself included, try to avoid using disposables (whether it be containes, paper plates, napkins, etc.). Try using durable and recycled products instead.
Until you read again,
AJM
In the Midst of Change
Hello world. Today markes the dawning of a new American President. Although he has not been sworn in yet, Barack Obama is officially the new 2009 President of the United States of America. Whether you voted for Obama or not, it is still exciting to get involved in the election, watching the debates and of course, voting! This was the first election I have been able to vote in and I was extremely excited. A friend mentioned something to me last night that I think is an extremely interesting and crucial point. Think about how much our country has progressed throughout the years. 150 years ago, slavery was legal and now we have just elected a black president. It is amazing how things change through the years…and this change is DEFINETLY a good one. Personally, I look forward and hope that the changes in our future will be beneficial and influential, in a positive way that is.
Recently, as part of our internship, Pedro, Jennifer and I have started researching and creating keywords and ad campaigns for the Social Harbor website. We have had much success in coming up with some great keywords and are going to start attempting to publish some pay-per-click ads today. Katie and Nick have been working on a Press Release for social harbor and are going to start shooting a video today. Although it has been a crazy busy week, Pedro, Jennifer and I have been researching and discussing the best ways to come up with influential and highly viewed ads. Hopefully we will meet our expectations once all of the ads are published. So stay tuned and who knows, you could come across one of our ads sometime soon =). All of our personal ads are still up and running so it is possible you could come across one of them as well. Happy hunting.
And of course, as always, here is your eco-friendly tip for the week:
- Try not to run the dishwasher unless it’s absolutely full. Water conservation is crucial in this day and age so every little bit we can do to conserve it definetly helps.
Until you read again,
AJM
Marketing an Eco-friendly Expansion
Being aware that we need to conserve the environment is something that I am strongly promoting and supporting. I assume you noticed the title of my post, “Marketing an Eco-friendly Expanbsion.” Now, you are probably thinking what the hell does this have to do with anything? Well, here is your answer. Although I am currently living in Michigan, I have moved around a bit throughout my lifetime. A majority of my life however, was spent living in the state of New Jersey. Incase any of you aren’t familiar with the environmental issues that New Jersey has, let me fill you in. Although New Jersey is famously known as “the garden state,” to those that live in it it is known more for its major pollution problems. The Environmental Defense Fund just recently stated that New Jersey residents breathe air that is 1,600 times dirtier than allowed by federal safety guidelines. Also, 11% of the state’s population has asthma, mainly due to the major pollution problems. Athough I am currently living in Michigan, my goal is to not only focus on environmental problems in Michigan, but to shed the light on other states all over the country and the state of their environment. Whether the state has better or worse environmental conditions, we can still learn from them on what to do and what not to do. It is our job to expand the eco-friendly movement everywhere we can, rather than just in our area.
This week at Ingenex, my fellow interns and I had a little extra time before we got started to discuss the latest weeks research. We discussed No Impact Man, a blogger that I would definetly recommend following. This man lives in New York city and is extremely eco-friendly, i.e. he only rides his bike. How I wish I could survive on just a bike alone. Personally I am trying not to drive as much due to pollution and the constantly increasing gas prices; however, it is much easier said than done. When you are someone like me who is always extremely busy and constantly on the go it is harder than ever to not use a car.
We ended up switching locations from the Ingenex headquarters, to Espresso Royale. Pedro and Jennifer presented their research on PR. They came up with a lot of good ideas and strategies to promote the digital marketing internship. Nick, Katie and I presented our information on schools throughout the Midwest. We presented our information on each schools digital curriculum in addition to sharing who we were about to contact and what their interest was in the digital marketing internship. We’ve all brainstormed and worked hard on coming up with great ideas to go forward with. Feel free to check out our press release for more information about the eco-friendly internship and the fall 2008 team.
We’ve been discussing ways in which we can promote the digital marketing internshipas well as connect with readers who are or want to be eco-friendly. Being able to connect with people in different states correllates with what I was saying earlier. If other people can share the environmental conditions in their state or area of the country than we can learn from it and in return share the same information with them on our state. Thus the result is people learning from others and using that knowledge to imrove their own surrounding area.
Since I have been witness to more than one states environmental conditions for a significant period of time, I can use that experience and do what I can to do my part in improving environmental conditions in my life and surrounding area. So until you read again, think about how you can learn from different environmental conditions you’ve been witness too and put that knowledge to good use.
-AJM
Here is your environmental tip for the week:
Leaving your car at home twice a week can cut greenhouse gas emissions over 1,500 pounds per year.
