Being aware that we need to conserve the environment is something that I am strongly promoting and supporting. I assume you noticed the title of my post, “Marketing an Eco-friendly Expanbsion.” Now, you are probably thinking what the hell does this have to do with anything? Well, here is your answer. Although I am currently living in Michigan, I have moved around a bit throughout my lifetime. A majority of my life however, was spent living in the state of New Jersey. Incase any of you aren’t familiar with the environmental issues that New Jersey has, let me fill you in. Although New Jersey is famously known as “the garden state,” to those that live in it it is known more for its major pollution problems. The Environmental Defense Fund just recently stated that New Jersey residents breathe air that is 1,600 times dirtier than allowed by federal safety guidelines. Also, 11% of the state’s population has asthma, mainly due to the major pollution problems. Athough I am currently living in Michigan, my goal is to not only focus on environmental problems in Michigan, but to shed the light on other states all over the country and the state of their environment. Whether the state has better or worse environmental conditions, we can still learn from them on what to do and what not to do. It is our job to expand the eco-friendly movement everywhere we can, rather than just in our area.

This week at Ingenex, my fellow interns and I had a little extra time before we got started to discuss the latest weeks research. We discussed No Impact Man, a blogger that I would definetly recommend following. This man lives in New York city and is extremely eco-friendly, i.e. he only rides his bike. How I wish I could survive on just a bike alone. Personally I am trying not to drive as much due to pollution and the constantly increasing gas prices; however, it is much easier said than done. When you are someone like me who is always extremely busy and constantly on the go it is harder than ever to not use a car.

We ended up switching locations from the Ingenex headquarters, to Espresso Royale.  Pedro and Jennifer presented their research on PR. They came up with a lot of good ideas and strategies to promote the digital marketing internship. Nick, Katie and I presented our information on schools throughout the Midwest. We presented our information on each schools digital curriculum in addition to sharing who we were about to contact and what their interest was in the digital marketing internship. We’ve all brainstormed and worked hard on coming up with great ideas to go forward with. Feel free to check out our press release for more information about the eco-friendly internship and the fall 2008 team.

We’ve been discussing ways in which we can promote the digital marketing internshipas well as connect with readers who are or want to be eco-friendly. Being able to connect with people in different states correllates with what I was saying earlier. If other people can share the environmental conditions in their state or area of the country than we can learn from it and in return share the same information with them on our state. Thus the result is people learning from others and using that knowledge to imrove their own surrounding area.

Since I have been witness to more than one states environmental conditions for a significant period of time, I can use that experience and do what I can to do my part in improving environmental conditions in my life and surrounding area. So until you read again, think about how you can learn from different environmental conditions you’ve been witness too and put that knowledge to good use.

-AJM

Here is your environmental tip for the week:

Leaving your car at home twice a week can cut greenhouse gas emissions over 1,500 pounds per year.